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Expert Council

Independent. Experienced. Committed to Raising Franchise Standards in Vietnam.

The Expert Council brings together seasoned professionals from investment, legal, finance, operations, and entrepreneurship to provide independent, objective, and credible evaluation support for Vietnam Franchise Review (VFR). Their collective expertise ensures that our ratings and insights uphold the highest standards of integrity, transparency, and market trust.

FOUNDING MEMBERS

These are the public Founding Members of the Expert Council.

Do Duy Thanh

Chairman

Nguyen Tien Tuyen

Vice Chairman

Pham Huyen Tran

Vice Chairman
CONFIDENTIALITY NOTICE
Additional Expert Council members and case-specific reviewers may remain confidential to protect independence, privacy, and the integrity of evaluations. Their identities are not disclosed to ensure unbiased and credible assessments.

CORE RESPONSIBILITIES OF THE EXPERT COUNCIL

1) Objective and Honest Assessment
Provide fair, data-driven, and unbiased evaluations based on facts, evidence, and professional judgment.
2) Compliance with Standards and Process
Follow VFR's evaluation standards, methodology, and processes consistently and rigorously.
3) Confidentiality of Records and Data
Safeguard all confidential information, records, and data related to businesses under evaluation.
4) Declaration of Conflicts of Interest
Disclose any actual or potential conflicts of interest that may influence objectivity or independence.
5) Timely Participation
Complete assigned tasks on time and uphold the quality and consistency of VFR evaluations.
6) Accountability for Professional Opinion
Take responsibility for individual opinions, analyses, and conclusions provided.
7) No Misuse of Information
Do not disclose or use information for personal or organizational gain or purposes.
8) Protecting the Reputation of the Council and VFR
Act professionally and uphold the reputation and credibility of the Expert Council and VFR.
MEMBER COMMITMENT
Professional Judgment
Ethical Conduct
Process Discipline
Accountability

GOVERNANCE & CODE OF CONDUCT

Our Expert Council operates under a strict Code of Conduct to uphold independence, integrity, and professionalism.
  • Independent and unbiased evaluations
  • Confidentiality of all non-public information
  • No acceptance of gifts or favors
  • Annual disclosure and compliance confirmation
View the full Code of Conduct →

CONFLICT OF INTEREST PRINCIPLES

We maintain rigorous conflict-of-interest policies to protect the credibility of our evaluations.
  • Mandatory disclosure of potential conflicts
  • Recusal from evaluations where conflicts exist
  • Regular review and monitoring
  • Transparency in our processes and decisions
Learn more about our policies →

THE ROLE OF THE COUNCIL

The Expert Council is at the core of our evaluation framework, ensuring every brand is assessed fairly and thoroughly.
  • Review brand submissions and evidence
  • Score brands across key evaluation pillars
  • Provide qualitative feedback and recommendations
  • Reassess and monitor brand performance
How we evaluate brands →